We work hard to provide our shoppers with a wide variety of top quality produce and we’re passionate about educating consumers about the health benefits of filling half their plates with fruits and veggies. We are pleased to announce that, in recognition of our efforts, we are one of only six grocery retailers in the nation to be awarded Produce for Better Health Foundation’s (PBH) top honor of “Role Model Status”. We have eagerly partnered with PBH to support their mission, which is “to achieve increased daily consumption of fruits and vegetables for better health by leveraging private industry and public sector resources, motivating key consumer influencers, and promoting fruits and vegetables directly to consumers”. PBH, a nonprofit organization, acts as a respected liaison between the industry and the public health community. Roundy’s is proud to have earned this award, but winning is not the end; rather, it signals the beginning of our continued commitment to educating consumers about the importance of produce to building the healthiest future possible!!