Our Brands

Roundy’s brings superior quality, freshness, variety and value to you in our grocery store brands. Found in every aisle of our store, our brands offer the same or better quality as national brands – with up to 30% savings every day.

Our Quality Brand: Roundy’s

With over 6,000 products, Roundy’s brand offers considerable savings with quality that is equal to or better than leading national brands. From milk and cheese products, boxed rice and pasta sauces, to crackers and cookies, Roundy’s offers all the great tastes you love – at a fraction of the price.

Our Premium Brand: Roundy’s Select

The Roundy’s Select brand brings you a great-tasting selection of premium foods you cannot find anywhere else – from olive oils and to gourmet pastas and sauces, we bring you a full section of quality items for the best value around.

Our Italian Brand: Roundy’s Italian Classics

Roundy’s Italian Classics Collection is dedicated to bringing the freshest flavors of Italy home to you. Made in Italy, our pastas and sauces cook up al dente and offer an authentic, artisan taste.

Our Organic Brand: Roundy’s Organics

From organic fruits and vegetables to all-natural pasta sauces, Roundy’s Organics represents the very best of what nature has to offer – at naturally low prices. With the finest ingredients, our foods are minimally processed and always free of additives, artificial colors and ingredients.

Our Fresh Brand: Roundy’s Fresh

Roundy’s Fresh offers the finest assortment of fresh baked breads, rolls, pies and cookies, fresh fruit, vegetables and herbs from across the country, and only the finest cuts of fresh Black Angus beef, fresh-cut all-natural pork and all-natural lamb and veal.

Our Value Brand: Clear Value

Clear Value offers a wide assortment of items, from canned vegetables and frozen foods to paper products and cleaning supplies, at some of the lowest prices around. Compare Clear Value to our competitors’ lowest prices.

Our Baby Brand: Roundy’s Baby

For quality-driven but value-minded parents, Roundy’s is proud to offer a complete line of baby products that let you care for your family with confidence. When you purchase Roundy’s Baby, you get quality and value, guaranteed.

Health and Beauty Care: TopCare

Roundy’s offers a complete line of value-priced TopCare products, with over-the-counter medications, skin care, shampoos and conditioners, first aid, nutritional supplements, oral care, eye care, feminine hygiene and more.

Our Pharmacy Brand: Roundy’s Pharmacy

Roundy’s Pharmacy provides you with over-the-counter medications that meet the stringent quality standards of the national brands at a fraction of the price.